Sometimes we get to the spot where we consider that sufficiency is enough and in a wed relationship, the course to separate is a real supercharged locomote. You sense all the emotions that can rattling get in to you. Dishonesty, emotion, dissembling and all that are mixed with your own personalized intuition of baffle. So to endure all that you beggary to mate how to control them and just consider these 10 guidelines I person studied for you to necessitate notes from.

You want to know the real secret to day trading forex currency? Well, here it is: Confidence and understanding of the market. There you go. There’s your real holy grail. If you can accomplish these two feats then you can write your own paycheck. Happy? Ok, so you probably need a little more information. Fine. Here it is:

Confidence! I cannot begin to tell you how many forex traders in the world are having anxiety attacks watching their trades just as I am typing. If you can’t handle a trade or trading or in general, then don’t do it. You’ll never have success day trading forex currency if you are watching every pip move like it’s life or death. Emotions can destroy a trader. A trader’s fear can cause him/her to hold a trade even though the obvious trend is going against them. It could also have the adverse effect in which a trader closes a trade WAY too early because he’s afraid to hold it, even though all the signs are pointing in the right direction.

I could give you the greatest trading system in the world, but it won’t do you much good if you don’t have any confidence in trading it.

The understanding of the market goes hand in hand with the confidence. When I say understand, I mean just that: Understand what you are looking at. Don’t be like everybody else who has to use indicators to tell them what the market is doing. Does anybody understand what these indicators even mean? Can you honestly tell me what using an MACD Divergence does? It’s colorful and its pretty on a chart, but what does that have to do with the tea in China? Take the time to understand the underlying causes of price and market movement.

Take off the indicators on your charts and see if you notice some repeated patterns. If you can start to see them then you can be ahead of the other 95% of forex traders who end up losing money on the markets. After all how can you have confidence day trading forex currency if you have no idea what you are looking at.

Jim Buhs has been a successful forex trader after learning how to trade price action. He was able to have forex trading success after he cleaned his charts of indicators, and his profits soared.

To check out Jim’s Highest recommendation go to LearnForexDirectory.com and look at Bird Watching in Lion Country.

You’ve probably heard of Mensa. It is a society that limits its membership to people with IQ’s in the top 2% of the population. Mensa was founded in England in 1946. Nowadays “Mensans” are found all over the world and in all walks of life. The only requirement for membership is an IQ in the 98th percentile or better. Mensa has over 100,00 members, about half of them in the USA.

It turns out that Mensa has an investment club. Wow. That must be one heck of a way to make money, right? The smartest people in the world making investment decisions.

Well, not so fast. During the 15-year period 1986 to 2001, the S&P 500 had average annual returns of 15.3%, but the Mensa investment club’s performance averaged returns of just 2.5%. Let’s see, that would be 84% worse than the index.

How could this be? An amusing article by Eleanor Laise (”If We’re So Smart, Why Aren’t We Rich?”) details the smart-but-undisciplined investment approach that reduced Mensa’s returns to fiasco status. In brief, the investing “strategy” of the club relied on trendy tech stocks, horrible timing, and over-reliance on charting. The “strategy” was constantly changed. Some stock picks were taken straight from Internet message boards. One member described the approach as “buy low, sell lower.”

As Warren Buffett has said, “Investing is not a game where the guy with the 160 IQ beats the guy with 130 IQ….What’s needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework.”

Mensa’s performance reminds one of another notorious group of smart people who managed to blow up so badly that their mistakes threatened the world’s economy. That would be hedge fund Long Term Capital Management (LTCM), which melted down in 1998. Founded by experienced economists, traders, and future Nobel prize winners, and aggressively run with the aid of finely tuned computer models, LTCM had to be bailed out by the Fed, which pulled together Wall Street’s leading banks to underwrite the bailout. The LTCM incident is wonderfully documented in Roger Lowenstein’s book, “When Genius Failed.”

Where is a copy of “Sensible Stock Investing” when you need it?

Why did these two groups of brilliant people fail as investors? Put simply, they were overconfident, inconsistent, and blind. All at the same time. In other words, their failures were not caused by lack of conventional IQ-type intelligence. Their failures were caused by lack of investing intelligence.

In 1996, Daniel Goleman wrote “Emotional Intelligence: Why It Can Matter More Than IQ.” It provides a framework for understanding how really smart people can make really dumb decisions. He wrote, “As we all know from experience, when it comes to shaping our decisions and our actions, feeling counts every bit as much-and often more-than thought….Passions overwhelm reason time and again.”

The field of Behavioral Finance lifted off about 30 years ago. It is devoted to finding out how people really act when making financial decisions. Consistent with Goleman’s thesis, Behavioral Finance has found that investors are often influenced by emotion, and that therefore they make illogical, inconsistent, and ill-informed decisions, despite their best intentions to act in their own self-interest.

It turns out that humans, no matter how “smart” we are, are hard-wired with several tendencies that don’t help very much when investing. Our judgment gets skewed. Some of these common traits include:

• Loss aversion: Holding illogically onto a hopeless investment, hoping that it will come back. People do not want to admit having made a mistaken investment. They want to avoid regret over the loss-so they just don’t book it. If they are arrogant enough, they not only refuse to admit the investment is a loser, they double down their bets while the doomed investment is tanking. (That’s what Long Term Capital Management did.)

• Selling winners too soon: Locking in profits to create a feeling of victory. Ta-dah!

• Forgetting that the real goal of investing is not to justify decisions you made that got you to where you are right now. This can lead you to focus on the past rather than evaluate your investments on their future potential. In short, arrogance about your previous decisions convinces you that “the market is wrong” and you will eventually be vindicated.

• “Preferential bias”: Difficulty in changing an opinion once the opinion has been formed. This causes incoming data to be processed selectively, with supportive information favored and contradictory information downplayed or even ignored. The end result is reduced objectivity. (Both LTCM and Mensa probably did this.)

• Constantly changing tactics, following what’s hot (emotionalism), rather than sticking with a sound long-term strategy. (Mensa did this. It adjusted its “strategies” quarterly-meaning that they were not strategies at all, just short-term, flip-flopping approaches.)

The Sensible Stock Investor needs to be as rational as possible, because over time, the stock market tends to reward rational decisions. The market tends to move stocks towards their intrinsic values. For example, if you paid too much for a stock, over time the market will reduce your returns from that stock or even turn them into actual losses as it brings the price of the stock back to what it is really worth. Regretting the loss, failing to accept the sunk cost, holding onto the loser too long, and/or failing to look ahead rather then back obviously do not help you make the best decision in this situation.

Fortunately, we humans can counteract some of our right-brained emotional tendencies by using our left brain to create tools and processes to increase our “investing intelligence.” Such tools and processes include:

• A fact-based system for evaluating whether a company is a good company
• Calculating a well reasoned number as a fair price for its stock
• Resolving never to make snap judgments on fragments of information or hot tips
• Writing out your investment goals
• Honestly assessing your appetite for risk
• Designing a strategy that is likely to lead to achieving your goals without making you uncomfortable as to its risk
• Sticking to-perhaps automating-your well-laid investment plans in a disciplined fashion, ignoring short-term “noise” in the market
• Resisting the urge to “do something” all the time
• Reviewing and updating your approach annually as your life situation changes and you learn more about investing
• Systematically reviewing your holdings-that is, performing a reality check-with your eye always on the future

The studies in Behavioral Finance clearly show that it is not your store of market knowledge nor your traditional IQ that are most likely to determine your success as an investor. It is whether or not you let your emotions dictate your actions. In the end, you want to apply your intelligence and objectivity to overcome self-defeating emotional tendencies in your investing. That will help make you a Sensible Stock Investor, no matter what you may score on standardized IQ tests.

Dave Van Knapp is the author of two books on stock investing. The first is “Sensible Stock Investing: How to Pick, Value, and Manage Stocks.” Click on this link to go directly to the book’s page on Amazon.com:
http://www.amazon.com/Sensible-Stock-Investing-Manage-Stocks/dp/1605280100/ref=sr_1_3?ie=UTF8&s=books&qid=1205616037&sr=1-3

The second is “The Top 40 Dividend Stocks for 2008: How (and Why) to Build a Cash Machine of Dividend Stocks.” Over time, studies show that dividend stocks have the best total returns. Click here to see a complete desription of this exciting e-book:
http://www.sensiblestocks.com/dividendtop40description.html

SensibleStocks.com is Dave’s Web site devoted to the success of the individual investor. Please visit: http://www.SensibleStocks.com

Best wishes for your investing success!

To increase your market share, the first place you want to look for improvements in your business is with your marketing campaign. Most marketing campaigns can be improved on, no matter how many products are sold or how many customers buy the product. There are still people out there not buying the product. To reach a bigger percentage of the masses, try some of these marketing secrets to add some spice to your marketing campaign:

Use comedy and/or sexual innuendos. This generally works best for television commercials and can work for poster printing, if done correctly. Save the comedy and the sex for snack foods or other “light” products that no one will have deep ties to. For instance, Bachelors Super Noodles used a commercial that featured a young man offering partnership girlfriend the rest of his plate of Super Noodles, only after he saw his dog take a mouthful.

Give your potential customers something free. When people get products or services free, they feel more appreciative and they might feel like they need to give something back in return. What they give back does not necessarily have to be a purchase - they can give back their feedback or just their time.

To get the word out, use your poster printing budget to create posters that tout a free product if someone shows up at your store. You could also mail out or hang advertising flyers in supermarkets touting a free product if people will go to your Web site and request it. This drives traffic to your Web site and you also get customer contact information to use later.

Take time to get to know your customers. Engage in small talk when customers are perusing your store. Alternatively, if you are taking an order over the phone, you can ask them questions about themselves that are not too intrusive such as if they have kids or a dog (this works well if you can hear the kids or dog in the background).

People love to talk about themselves so it should not be too hard to get them to open up. Once they give you some information, use it to create advertising business brochures and other marketing materials that are directed right at them. Of course, you would not do this on an individual basis - your flyer printing budget would be through the roof! However, you probably have a decent-sized group within your target market that has kids, or that are pet lovers.

Prove yourself worthy of the sale. If you just tell someone that your product is great, no one is going to believe you until they see it for themselves. You have to prove it to them. You can prove it by giving a free demonstration of your product or service, using testimonials in your flyer printing materials or brochures, and by offering references. You could also offer a free trial period to try your product or service.

Play up emotions. In your brochures, commercials - whatever marketing materials you can, use copy and images that evoke some kind of emotion. People will be more motivated to buy your product if it makes them happy, or if you can solve a problem that frustrates them or makes them angry. For instance, say you are a company that installs doggy doors.

You can play up the anger or frustration that most homeowners feel when they find their dog’s mess on their nice carpet. Show them how they can release that stress by installing your doggy door - show an image of a happy dog letting himself outside and maybe a homeowner relaxing on the couch with a smile on her face. Give the customer something they can relate to, a situation they can see themselves in that promotes good feelings.

Spread out the price. It is a good idea to reel in the customer with all of your product’s benefits and have them already thinking of how they will use your product before you tell them the price. When you do give them the price, break it down for them. If a service costs $15 per month, tell the customer it costs 50 cents a tax It is true - it is the same as $15 per month, but by breaking it down into the smallest increment you can, your price seems like a bargain that they cannot pass up!

Katie Marcus writes about poster printing, flyer printing and advertising flyers technologies for businesses.

Sometimes I just want to scream! Why?

What is the culprit that frustrates, irritates and upsets me so? What is it that literally makes me want to scream insanely when I see it! It’s the common PLASTIC BAG!

Whenever I see those papery-thin brown or white grocery bags and even those plastic bags used by high-end designer stores I feel like I’ve been punched in the gut. It physically makes me sick to know that so many, many hundreds of thousands of plastic bags go out the store front doors to contaminate our environment each and every day.

Why plastic bags? What is it about the lowly plastic bag that irritates me so much? I’m not totally certain why something that we take for granted, and something that most people rarely give a second thought to, and something that is used by millions of people every day can irritate me so much. What is it about the plastic bag that makes me want to shout - STOP! STOP using so many plastic bags. Is it really necessary?

Even as I write, there are so many emotions running through my brain and body. What is it about the plastic bag that drives me crazy? Ohhhh! I’ve answered my own question, haven’t I?

Ahhh! Finally, I’ve figured it out. It’s not only the plastic bag itself that drives me bonkers, but what the plastic bag represents. The lowly plastic bag represents the humongous, gigantic and ever-growing environmental crisis of planet-wide waste and all the environmental implications that come with it. And, what makes it worse is that I feel helpless that I can’t do a thing about it.

But, I can do something about it and so can you. I am asking you via this article to begin to reduce your use of, and dependence upon, plastic bags.

According to the article, Toxic Bags: What You Didn’t Know about Your Shopping Sack published in The Co-op Connect, a newsletter of the Cleveland Food Co-op March 2007, an estimated 500 billion to 1 trillion plastic shopping bags are consumed worldwide. The article states that plastic shopping bags are usually made of polyethylene.

Did you know that, although popular for its economy and versatility, it takes 1000 years for a bag to degrade. And in reality, plastic bags do not biodegrade, but photo degrade. Photo degrade means that the bags break into smaller and smaller pieces which end up contaminating soil and waterways as they degrade. Eventually these small pieces make it into the food chain. Consider this too. The manufacture of polyethylene bags requires petroleum and natural gas which are both non-renewable resources. Since the bags are a petroleum product, it increases our dependence on oil and the accompanying problems resulting from its excavation, transportation, and use. Oil and natural gas consumption contributes to global warming, destruction of ecosystems, and pollution. You get the point!

In the US, there has been no significant federal action to reduce plastic bag waste, so until there is, it is up to each of us as individuals to control the amount of bags that are contaminating our environment. And, we can do it one bag at a time.

What can you do to help reduce the use of plastic bags? It’s simple! You can start by re-using the bags that you get or currently have. Take them back to the supermarket and reuse them again. Some stores even reimburse you a small amount to reuse your bag.

Another thing that you can do is to not take a bag in the first place. If you have a small item, it’s silly to use a bag. Put the item in your purse or pocket or carry it out of the store with your receipt in your hand. Explain to the clerk that you are trying to help the environment by cutting down your use of plastic bags.

Encourage the clerk to start asking people if they NEED a bag. When given a gentle reminder or a choice, a majority of people will not take the bag.

Purchase a cloth shopping bag. Many stores sell inexpensive cloth bags that you can use over and over again. If a cloth bag gets soiled and dirty, just throw it in the wash machine with your next load.

If you forget to reuse your bags once in a while, that’s okay. It takes time to change a habit. If you have kids, have them remind you to remember to bring your own bags or even put them in charge of remembering and even gathering the bags to take along to the store. Giving a child the responsibility teaches them to the importance of recycling and reducing unnecessary waste.

Our planet is changing fast and the creator put it in our hands to protect. Please remember to think before you use another plastic bag. Do you really need one?

Welcome to the ninth part of this mini series on “More Effective Copywriting”.

Learn The Structure of AIDA And Create Successful Sales Letters

Every person has some form of buying resistance. The objective of your sales letter should be to overcome your reader’s buying resistance while persuading them to take action. Spoken or unspoken, there are some significant barriers to getting that all important sale:

• “You don’t understand my problem”
• “How do I know you’re qualified?”
• “I don’t believe you”
• “I don’t need it right now”
• “It won’t work for me”
• “What happens if I don’t like it?”
• “I can’t afford it”
• “I am sick and tired of the same old hype”

Results-oriented sales letters will need to address some or all of these barriers or objections to be effective. The AIDA structure as outlined below is recognized as a highly effective way to overcome each of these objections.

So, why do we need to adopt these copywriting tactics?

It’s important to remember that people are motivated to buy based on their emotions and justify their purchase based on logic only after the sale. This means that each step in the sales letter process must build on the reader’s emotions to a point where they are motivated to take action.

There are only two things that truly motivate people and they are the promise of gain or the fear of loss. Of the two, the fear of loss has been proved to be the stronger motivator.

In my ongoing research into effective copywriting and successful sales letters, there is evidence to show that underlying the promise of gain and the fear of loss are eight “universal motivations” to which everyone responds. Whatever product or service you are selling you need to position it so that its benefits provide one or more of these universal motivations.

• To be wealthy
• To be good looking
• To be healthy
• To be popular
• To have security
• To achieve inner
• To have free time
• To have fun

So, remember, the product or service is just a vehicle to providing these benefits. Make sure your sales letter focuses on these universal motivational factors.

To help you…

There’s a well-known structure in successful sales letters, described by the acronym AIDA.

AIDA stands for:

First, you capture your prospect’s attention. This is done with your headline and lead. If your ad fails to capture your prospect’s attention, it fails completely. Your prospect doesn’t read your stellar copy, and doesn’t order your product or service even if you have focused on some of the key motivational factors.

Apart from the separate chapter in this series called “The Headline”, these three headline examples are proven to get attention…

“HOW TO _____________________”

People love to know how to do things. When combined with a powerful benefit the “How to” headline always gets people’s attention. In fact, they’re probably the two most powerful words you can use in a headline.

“SECRETS OF _________________ REVEALED!”

People always want to know “insider secrets.” We love to know things that other people aren’t privy to. Knowledge is power and those who have it feel powerful. Besides that, most of us enjoy a good mystery, especially in the end when the “secret” is revealed.

WARNING: DON’T EVEN THINK OF ___________ UNTIL YOU ___________.

Remember that people are motivated by fear of loss more than the promise of gain? Well, the “warning” headline screams fear. The word “warning” demands attention and combined with something of interest to the reader, is a very powerful headline.

Now, you want to build a strong interest in your prospect. You want him to keep reading, because if he reads, he just might buy.

Now that you have your reader’s attention you need to gain their interest by spelling out their problem and how it feels to have that problem. The reader should say to himself, “Yeah, that’s exactly how I feel” when they read your copy.

You present the problem then build on it so that they really feel the pain and agony of their situation. People are such strong creatures of habit that very few of us change our ways unless we feel great amounts of pain.

Next, you channel a desire. Having a targeted market for this is key, because you’re not trying to create a desire where one did not already exist. You want to capitalize on an existing desire, which your prospect may or may not know he already has. And you want your prospect to experience that desire for your product or service. How?

Provide The Solution: You’ve built your readers’ interest by making them feel the pain, now it’s time to provide the solution. This is the part of your copy where you boldly stake your claim that you can solve the reader’s problem. Introduce yourself, your product or your service. Relieve the reader’s mind by telling them that they there’s no need to struggle through all their problems because your product or service will solve it for them.

Remember, focus on benefits, not features. Moreover, where you can honestly, provide social proof or testimonials to back up your claims.

Before discussing the last part of AIDA, there are three other vital components that you need to consider carefully to increase the desire to buy - your offer, your guarantee, and a sense of urgency (or scarcity). These are so important that I have written a separate chapter on these (see end of this
article).

Let me say now that Your offer is the most important part of your sales letter. A great offer can overcome mediocre copy but great copy cannot overcome a mediocre offer. Your offer should be irresistible. You want your reader to say to themselves, “I’d be stupid not to take advantage of this deal.”

Finally, you present a call to action. You want him to pick up the telephone, return the reply card, attend the sales presentation, order your product, whatever. You need to ask for the sale (or response, if that’s the goal). You don’t want to beat around the bush at this point. If your letter and AIDA structure is sound and persuasive, here’s where you present the terms of your offer and urge the prospect to act now.

Act now and make a note to look out for the last chapter in this series on More Effective Copywriting - “Use Takeaway Selling to Increase the Urgency” which will be published in a day or two.

Andrew provides a focused problem solving approach through his 20 plus years of personal and business coaching (especially to small businesses). This approach is linked to providing work at home businesses, affiliates and online businesses with PROFITABLE INTEGRATED SOLUTIONS.

His overriding goal is to provide you with the right choices that fit your needs, solve your problems.

His website, http://www.youraffiliatecoach.com - is content rich with useful information, articles and resources.

Sign up for the free newsletter full of tips and great coaching

Making millions just from working online is not an easy task. But, there are literally thousands of people making decent money from the comfort of their own home simply from copywriting. You do not need any special skills or college degree; only a computer and basic copywriting training. Here are a couple of copywriting tips so that you can make money from one product over and over:

1. Sale your own product- I cannot stress this enough. I am sure you have seen the reseller websites in which you can buy a product for $1 and sell it for $20. Please stay away from these websites. Why would someone buy your product when they can find it online for a cheaper price? Besides, the eBooks and software sold here is full of useless information. Try writing your own e-books or hiring a software designer to make a software.
2. Make a good sales letter- A good sales letter evokes emotions from the reader. Did you know that you can make anyone buy your product if you evoke the right emotions? Here are a couple of tips for your copywriting training:
3. In the beginning of the sales letter- tell a thought provoking story. How were you unconvinced before you had this product in your life? For example; if you are selling a diet cookie; tell the reader how your life was miserable.
4. “I was so embarrassed because I could not fit in the airplane seat.” “I was too ashamed to wear a sexy swimsuit like the rest of my friends on Spring break. The rest of my friends paddled in the water with a cute two-piece as I walked around in an ugly one piece suit that resembled a paper bag.” Do you see how someone who is overweight could relate to this?
5. Introduce your product- The best way to introduce your product is right after the story headline. Use a clear and precise picture of your product. If you offer a service and do not have a picture, use a business logo or a picture of yourself.
6. Use a lot of testimonials- Online readers are very insecure with internet offers due to the increase of fraud. Testimonials can add creditability and trust which will increase their odds of buying your product. Do not use the picture of the owner of the testimonial. This will be seen as ‘fishy’ because most people would not consent to having their picture plastered on the web for millions to see. Try to include the website url of the person who have the testimony.

Offer free things- Everyone loves anything that is free; it really doesn’t matter what the product is, but when you are selling a product online, you have to offer a free bonus that has some substance and value to it. For example; if you are selling a guide on how to sell your home in a bad market, offer a free audio tape from a real estate agent about how to sell you home online.

Erica Williams is the founder of Airee Knowledge Base Writing Services. To learn more copywriting tips: visit, http://www.copywritingincome4life.com - Learn how to increase your online sales for any product.

Tired of getting hammered tank with gas thanks to crazy high gas prices? Me too! The price of oil is on every newscast with headlines shouting about the latest record in oil prices. And most worrisome of all, according to the headlines, this is just the beginning. How much will it then?

So who is responsible? Lets examine some of the reasons why you are having to shell out more at the pumps.

This oil price shell game is wrecking the lives of millions of people. Is the tension in Middle East to blame? Is it Big Oil companies who are laughing all the way to the bank while your budget runs on empty? So who do we have to thank for these wild price swings? Is it due to a battle between traders going short or long on oil futures contracts at Big Banks? Is it all connected to the Alberta Oil Sands?

The most frequently heard reason is that there has been a huge increase in the demand for oil thanks to China and India’s explosive economic growth. Countries that produce oil justcan’t keep up with demand. Even Saudi Arabia announced recently that it was increasing supply to counter demand, and the market yawned.

Is there any truth to this argument? Of course. Is it the main? No.

The economies of going full tilt during the last few years which has resulted in an increased demand for oil. The truth is, the US accounts for about 4% of the world’s population, and 25% of the world’s use of oil. Nevertheless, that’s not the only reason for oil’s price painful increase.

The demand for oil although hasn’t increased by 100% like the price of oil has over the last 11 months. What’s wrong with this picture?

For for over a generation, the US greenback has influenced the price of commodities. A strong US greenback most times resulted in lower oil and gold prices. The incredible weakness of the US dollar has resulted in commodities hitting unprecedented highs. Commodities are priced in US dollars and move to compensate for changes in value of the US dollar.

A lower US currency has resulted in both oil and gold moving up in price, resulting in you getting squeezed at the pumps. Since September 2007, Fed Chairman Ben Bernanke has lowered interest rates 7 times, with the largest of those cuts occurring in 2008. During that same timeframe, the price of oil has moved from $69.26 in September 2007 to $110 in April 2008 when the last cut was made. Today, oil is around $130 a barrel.

This provides an explosive mix for drivers. Hard working Americans are paying the price at the pumps for a devalued dollar thanks to Mr Bernanke. Lower interest rates were meant to help the banks in light of the housing crisis. Instead, it helped to lower the value of the US dollar and by effect, increasing the price at the pumps.

I hate to say this, but, traders, especially the large commodity and futures are fueling the commodity bubble. Like with any bubble, emotions take over. “Its different this time”. If history has taught us anything, its that its never different this time. They continue to feed the perception of that demand for oil will force the price of oil over $200, and they don’t want to miss the boat.

So what can you do about it? In our next article, we’ll tell you how to take advantage of this trading opportunity.

Are the Alberta Oil Sands the investment opportunity of a lifetime, or just more hype? Interesting in learning how to avoid the common mistakes most penny stock investors make. Check out these 2 free reports available only at 1source4stocks.com